On mobile especially, most products fall into one of two camps - minutes or dollars. Minutes can also be thought of as “digital crack” - the addictive nature of an unpredictable reward. Dollars means helping our users be more effective, and sometimes the best user experience is no user experience at all; we must learn to be invisible.
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About the content
This talk was delivered live in March 2017 at try! Swift Tokyo. The video was recorded, produced, and transcribed by Realm, and is published here with the permission of the conference organizers.