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How to be Invisible

On mobile especially, most products fall into one of two camps - minutes or dollars. Minutes can also be thought of as “digital crack” - the addictive nature of an unpredictable reward. Dollars means helping our users be more effective, and sometimes the best user experience is no user experience at all; we must learn to be invisible.


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About the content

This talk was delivered live in March 2017 at try! Swift Tokyo. The video was recorded, produced, and transcribed by Realm, and is published here with the permission of the conference organizers.

Cate Huston

Cate Huston is Director of Mobile Engineering at Ride. She’s lived and worked in the UK, Australia, Canada, China and the United States, previously as an engineer at Google, an Extreme Blue intern at IBM, and a ski instructor. Cate speaks internationally on mobile development and her writing has been published on sites as varied as Lifehacker, The Daily Beast, The Eloquent Woman and Model View Culture. She is an advisor at Glowforge, co-curates Technically Speaking, blogs at Accidentally in Code and is @catehstn on Twitter.