Breaker is an iOS app for listening to podcasts, built on user feedback. The app started with just a handful of TestFlight beta testers while the team iterated on the product for over 6 months. Within two weeks of launching, Breaker quickly grew to over 10k users with fantastic early retention. By adding implicit metrics tracking as well as tools for users to easily send feedback, the Breaker team were able to quickly understand and respond to users’ needs. In this session, Leah will discuss the three most important tools Breaker uses to understand user behavior as well as the team’s process for determining new features, based on lessons learnt from Y Combinator.
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About the content
This talk was delivered live in June 2017 at AltConf. The video was recorded, produced, and transcribed by Realm, and is published here with the permission of the conference organizers.