Save cash and increase the impact of your game by doing your own PR. TouchArcade.com Editor-in-Chief, Eli Hodapp, details effective PR tactics that will enable you to stack the odds in your favor, will ensure your game launches with a bang, and will help you avoid all the horror stories he’s witnessed. PR is itself a game, and Hodapp has the cheat guide you need to get your name on the high scores charts.

This talk was recorded at AltConf 2015. Watch all the videos!