Do you get embarrassed at data analyst parties when you mix up your ARPUs and your ARPPUs? Don’t know a conversion metric from a postback? Well, don’t be ashamed any longer! In this session, we’ll give you a crash course on everything you need to know about Firebase Analytics! We’ll cover the kind of information it can – and can’t – provide for your iOS applications, show you how it works behind the scenes, explain what types of data it records (and in what format), and then show how you can use Google BigQuery in conjunction with all that raw data to run even more sophisticated analyses in the cloud. We’ll also cover some of the new features we just announced last month, so even long-time analytics experts might learn a thing or two.
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About the content
This talk was delivered live in June 2017 at AltConf. The video was recorded, produced, and transcribed by Realm, and is published here with the permission of the conference organizers.