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Mastering Mobile SEO for your Website and Native App

Native apps account for 3 out of 4 minutes people spent on mobile devices. However, SEO practices are still largely focused on optimizing mobile websites, leaving app content out of this critical channel for content discovery and engagement. In this talk, Mada from Branch will share best practices with app indexing and proven tactics to use app content to drive engagement and ranking boost from organic Google search.

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About the content

This talk was delivered live in June 2017 at AltConf. The video was recorded, produced, and transcribed by Realm, and is published here with the permission of the conference organizers.

Mada Seghete

Mada leads community and developer marketing and is one of the co-founders of Branch, a deep linking and mobile metrics company. Born and raised in Romania, Mada came to the US to study Electrical and Computer Engineering at Cornell University and then earned her Masters of Engineering and MBA from Stanford. Mada enjoys playing the latest viral mobile game, binge watching the hottest sci-fi show and photographing Branch events. She was included in Linkedin’s Next Wave, 150 top professionals in 15 industries all 35 & under and sits on the board of the App Developer’s Alliance.

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