Guanshan Liu’s team at Booking.com focuses on optimizing East Asian markets. He begins by explaining why the Chinese market is important, and then talks about the current trends in Chinese apps, and how they are different from other countries. He also dives into the technical side of how to leverage iOS APIs and Swift to internationalize your apps. Topics include QR codes, how to locale in a String-less way in Swift, adaptive UI with Auto Layout, and more!
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About the content
This talk was delivered live in June 2017 at AltConf. The video was recorded, produced, and transcribed by Realm, and is published here with the permission of the conference organizers.